Align with CLARITY ENERGY and Your Niche Will Come!
Feb 26, 2021
Have you been stuck with finding the perfect niche?
I totally get it! And I would say it's probably the number one place where people get really stuck. But there's a solution to that! My latest Facebook live below will show you a sure way of gaining total clarity on who you serve and why your business is the ideal fit to help them!
WATCH THE FULL VIDEO
Niche is really the starting point of digital marketing. Actually, it's the starting point of business in general. But what exactly is a niche?
I would say that a niche is your little sector of the market space. It's what allows you to identify your ideal customers and what allows them to identify you as an ideal fit for them.
And when it’s clear you’re a match, then you do business together. That's the power of the niche.
What happens when you have a well-defined niche? When you've got that clarity in your business?
People would pay attention to you and your business. They would feel at home with you. And those are the customers that are the most satisfied. That's where you get all the testimonials - from super happy people getting results.
That's what you want, isn't it?
Now, the question is how to define your very own niche. What do you do to find that clarity in your business? I say start with the very simple three-step framework that I use to define my niches!
I help (this specific person)
Solve (this specific problem)
In order to achieve (this specific outcome/transformation)
The outcome or transformation is the thing that they want the most. It means that you're taking them from where they are from the problem to progress, to new achievement, to improved results.
Pretty simple, right? But you can go deeper than those three things. You can get super detailed about your needs. You can identify the common limiting beliefs. You can identify the common solutions that are most likely to solve those limiting beliefs for your niche. But that three-step framework is the basic way to define a niche.
If you want to know some simple tips and tricks that worked for me when defining my own niche, you can watch the full Facebook video below.
WATCH THE FULL VIDEO
I will see you next time!
Andrew
