E11. Be Seen As the Expert (And Make More Money for Your Expertise)
Jun 08, 2021
Many marketers feel like the thing they need most right now is more customers.
They feel like more customers will solve their business needs - but before you seek more customers to boost more sales, you need to make sure you have a clear direction to take those customers on.
So as I reflect on what I’m looking for as an entrepreneur, it’s not just sales, it’s not just customers. I think that we want to be EXPERTS, I think we want to be seen as LEGITIMATE, we want to STAND OUT from the crowd.
We want that moment when you realize that your income is coming in consistently and maybe growing month after month just because you are being you and people want to pay for that.
This episode will show you an underutilized tool that will help you be seen as an expert in the industry and make a lot more money for that expertise.
Every massive profitable business has an Ascension Model. You have a specific kind of value that you offer to people and an Ascension model is your way of creatively packaging up that value so that you can deliver different levels of value to different people as they are ready for it.
Does that make sense to you?
When you have an Ascension model. The results are so tantalizing. You have a clear path for your customers to take. You have multiple places where people can access and enter your business ecosphere.
I want to teach you 3 invaluable secrets that you can implement in your business right now to get you ready to create an Ascension model for your business.
- Turn your journey of transformation into a path that others can follow
- Learning to package the value that you have to offer creatively
- Letting your business meet people where they are not where you think they should be
These 3 secrets are the preparation for creating your business Ascension model. The value of the Ascension model is that you have a clear path to take customers on.
What I love about this is it allows me to connect with so many kinds of people and I like that I don't turn as many people away because I’m not trying to be the right thing for them but I am able to meet more people based on where they are.
I maximize the lifetime value of each customer that comes into my business ecosphere because I have more places for them to go.
Here’s a preview of the episode:
[2:38] We want to be EXPERTS, to be seen as LEGITIMATE, to STAND OUT from the crowd.
[4:07] Get paid for being YOU.
[4:50] Every massive profitable business has an Ascension Model. An Ascension Model is basically a way of organizing the offerings that your business has to offer to your potential customers.
[8:06] Turn your journey of transformation into a path that others can follow.
[9:30] Learning to package the value that you have to offer creatively.
[13:24] An Ascension Model gives you a clear path to take customers on.
Be sure to take advantage of my Monetize What You Know guide to help you create your Ascension Model at donovanrising.com/plan
Once you start the Ascension Model, you’re off to the races with massive growth, influence, and the impact that now becomes possible for you. And at the end of the day you get to be the Entrepreneur who goes to bed and says, “Oh I feel like I’m maximizing what I’m good at”.
Friend, that is what becomes possible with an Ascension model.
Cheers to more possibilities!
-Andrew
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The Universe Has Your Business: Be Seen As the Expert (And Make More Money for Your Expertise) on Apple Podcasts
