Boosting ROI with Facebook Ads > > > feat. Branson Maxwell
Feb 04, 2021Are you running Facebook Ads? If so, I want to make sure you see my latest live with my friend and fellow marketer Branson Maxwell - all about boosting ROI with Facebook Ads.
Branson is the master creative and marketer behind multiple successful photography and videography brands.
And the WHOLE POINT of this live interview… He spent $15K on Facebook ads in 2020 to make $250K in REVENUE. 🎉🥳🤩
Check out his strategy for generating cheap ads traffic with crazy high ROI's. Click below to watch the full video.
If you’re already doing paid ads, well done! If not, today's conversation is definitely for you.
Running ads is the SHORTCUT to scaling your business. There are pockets of people on the internet that are already looking for certain things, searching for certain keywords, joining groups and forums...
And our job as marketers is to tap into those little pockets of people and to pull them into our online sales machines.
Facebook is one of my favorite platforms to do that. Why is that?
Branson says Facebook is a really cheap platform where most everyone is. You can probably find your audience there.
And the magic of targeting means you can be very specific. And it's the targeting that makes a difference for Facebook ads.
I understand it is scary to spend money to make money. The secret? Start out slow, as Branson advised to do.
"You don't have to be threatened or worried about how much you spend because you'll see the return on investment. Start out with a few dollars a day if you want. It's not going to be that much but as soon as you see the return, then you'll want to double it, and then you'll want to triple it. So, you can always start out slow.The return on investment for your ads will be based on how much you put into it."
Another piece of his advice is to try to figure out what's not working. If something's not working, you can always turn it off until you fix it.
If you know your brand, if you know your audience, if you have a great website, it should have a good return on investment with how good Facebook ads run.
That's the piece that I think a lot of people are missing when it comes to ads. If you're not making any money off of your ads, then obviously something's broken. Pay attention to the details behind your ads!
Ready to dive in deeper?
If you want to learn more about running different campaigns and what's the best one for your business, click the button below and watch our full conversation.
Branson says marketing ads is definitely a learning curve. It's not too hard to understand and it's not too much time to put in yourself but there is a learning curve. As soon as you understand it, you can manage it yourself and eventually hire it out.
Tune in to the episode and leave some love in the comments!!
Andrew
PS - Need some one-on-one love with Branson? He’s available! 😍😜 If you want to get a basic grasp on how to start running your own Facebook ads, Branson is offering a one-hour coaching session and it is the ideal place to start! He hops on a call with you and gets a quick idea of your brand, what you're selling, what you want to do with your business, and how to set you up on a marketing plan. Check out his special offer here where you can dive into Facebook ads and branding to rocket towards higher ROI's (YES, this is for any industry!).