32. "Link in the Bio" - What Should You Put There?

DOES "Link in the Bio" ACTUALLY WORK?

"Link in the Bio" refers to where you can place a link on Instagram (but also on any social platform like Facebook, YouTube, Pinterest, TikTok, etc.). 

 Does your “Link in Bio” on Instagram serves its purpose?

I hope it does!

Most businesses have a link in the bio on their Instagram and other social profiles, but most of these profiles struggle to turn online followers into actual leads that can be marketed and sold to.

So, how exactly do you maximize the strategy behind this? The goal is to capture traffic. 

In This Episode You Will Learn About:

• Mistakes to avoid when utilizing the "Link in Bio" strategy
• Different kinds of lead magnets you can use to effectively capture traffic
• A platform that can help you create incredible lead magnets very easily

Here are a few highlights!

[02:50] The goal of a link in the bio must be to capture traffic.
[05:04] What's more important and highly more valuable than visibility is the rate at which you are growing your own list.
[06:36] You need to give them a reason to give you their info.
[08:11] Do what lights you up! Take a lead magnet that matches your business and the way that you communicate with your audience.

Resources:

• Go to donovanrising.com/kajabi for an extended 30-day trial of my favorite online business platform, including prebuilt Link-in-the-Bio pages!

Lacking a lead magnet on your social media really just means one thing: You're doing all this work to build somebody else's following.

Let’s make sure you’re building YOUR list for YOUR business.

Andrew

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